Hi, I'm Cindy.
I work in creative strategy, which mostly means helping brands figure out what they want to say and the best way to say it. Over the years, that's taken me through advertising, content, UGC, email and a lot of projects that started with "what if we tried this?"
When I'm not working, I'm usually travelling, thrifting, exploring somewhere new or moving furniture around my apartment for absolutely no reason. I'm endlessly curious about what people connect with and why, whether that's a brand, a place or a random object found in a dusty vintage shop.
Hi, I'm Cindy.
I work in creative strategy, which mostly means helping brands figure out what they want to say and the best way to say it. Over the years, that's taken me through advertising, content, UGC, email and a lot of projects that started with "what if we tried this?"
When I'm not working, I'm usually travelling, thrifting, exploring somewhere new or moving furniture around my apartment for absolutely no reason. I'm endlessly curious about what people connect with and why, whether that's a brand, a place or a random object found in a dusty vintage shop.
Hi, I'm Cindy.
I work in creative strategy, which mostly means helping brands figure out what they want to say and the best way to say it. Over the years, that's taken me through advertising, content, UGC, email and a lot of projects that started with "what if we tried this?"
When I'm not working, I'm usually travelling, thrifting, exploring somewhere new or moving furniture around my apartment for absolutely no reason. I'm endlessly curious about what people connect with and why, whether that's a brand, a place or a random object found in a dusty vintage shop.
Building ideas from strategy to launch.
Building ideas from strategy to launch.
Building ideas from strategy to launch.
Selected brands
Selected brands
